Top Ways To Build A Following On Google Plus

Do research on Google+ weighing pro's and con's as a marketing tool for your business. -- Check

Weighed the pro's and con's for Google+ as a marketing tool for your business. -- Check

Create a Google+ profile, with a picture, description and links. -- Check

Created a business page on Google+ for your business with logo, descriptions and links -- Check

Build up a Google+ following.-- How?

So happy you asked!! Let me explain.

One of the biggest features and attraction points of Google+ is...

Circles

Circles are how you organise your list of friends, family, business partners, associates, customers and leads.

Circles give you greater control over who you share your content with. Targeted marketing at its best. That's to say if they have returned the favour and added you to their circles. Because you have added someone to your circles doesn't mean they have done the same, and for them to get your content on their newsfeed is if they have added you in return.

I have found, generally, most people I add to my circles add me back. No matter which social media you are in, offering value is still an excellent idea.

Sharing Your Circles

I was not, up until recently, aware that one could share your circles.

Sharing your circles is a great way for you to introduce one group of people to another group of likeminded friends, or business contacts. You might for example want to share a partner company circle with the new groups of leads you managed to generate.

Commenting On Other Google+ Members Status

The best way for people to become aware of your existence is by making yourself known by either introducing yourself, start commenting on status updates or posts, or starting a conversation. Like the age old saying. "If the mountain won't go to Mohammed, Mohammed will go to the mountain". The obvious advantage when it comes to engaging members with similar interests, is, you are building relationships and it's no secret having quality relationships betters your chances of success. Both in business and your personal life. A +1 is the first step in engaging, then sharing and commenting.

Having A Live Hangout

Being able to speak to potential leads, customers and followers via free video conferencing is awesome. Hangouts are becoming popular amongst businesses and users on Google+. Doctors consultations, group yoga classes, businesses meetings, brainstorms and master minds to name a few have all had airtime on a Google+ Hangout. It's an excellent way to establish your authority in your particular niche, a perfect example of who is it doing it great with Google+ Hangouts is Alex Mandossian. Hangouts are an excellent way to creating video blogs and you connect with YouTube... Need I say more?

Join A Community

Communities attract likeminded people sharing common interests and are a great place to start engaging. Similar to a Facebook group, communities may have discussion topics listed, so when a person adds a post, they choose which category within that community it belongs. A discussion topic, a hint or tip, or an introduction category for example. For the user this means we don't have to sift through content we aren't searching for at the time.

Sharing Great Content On A Regular Basis

Creating great content will be one of the very best tactics used to create followers. By becoming an authority in your niche and providing quality, high value content is vital and compulsory mo matter what social media you use, content is king. If you're not producing and offering value that interests people, no matter how hard you try and utilize the methods above, you won't get the following you desire.

Google+ has made a huge step in engaging the world with each other. They have made it free and accessible to anyone with an internet connection and a Google account.

Category: Tips and Tricks