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Magnetic stripe readers or magnetic card readers are devices used in interpreting data found on the magnet stripe of a debit, credit or any other payment card that you might be using. The reader works by using magnets to scan code from different cards. To use the card reader you have to slide it through the slot. You can also hold the card near the reader.



There are many benefits that come with having the readers in your business. One of the benefits is that they save you time and effort. In the absence of the devices, you would have to manually put data into your computer but with the readers, in place you have to only slide the card into the reader and you are good to go. The card reader also increases efficiency as you are able to finish recording the financial information fast and continue working.

Types of magnetic readers

There are many types of these card readers that are ideal for different uses. There are those that are ideal for use in retail stores, restaurants, and other vending areas. These aid in processing debit, credit, and gift card payments. There are others that are effective in reading smartcards. These read information in both the smart chip and magnetic stripe. Regardless of the reader that you buy you should ensure that it's of high quality.

Factors to consider when buying a magnetic reader

For you to buy the right unit you need to consider a number of factors that include:

Readability: The units are designed for high or standard volume use. The high volume readers come equipped with components that allow them to live for a long time. They are known for their longer reading channel which ensures that they are able to scan the details in a card on the first pass. In most cases, they are made from metal. Due to these features, they are usually expensive to purchase. The standard volume readers, on the other hand, are not of high quality like the high volume readers. Due to this, they often require an additional pass for them to read your card.



Interface: The readers have three main interface options: serial, USB, and PS/2 keyboard wedge. USB and PS/2 interfaces send information back to the computer as if it was typed on the keyboard. Card readers connected using serial interfaces often require special software in order to interpret data.

Have you ever thought as to how you can make money online?

Your answer to the question above could be in the affirmative or in the negative. But believe me, in neither case would you like to challenge me when I say that for sure, you would like to know someone who knows how to make money online. In fact, most of us would like to know many people around us are making money, big or small, through online sources.



Is it easy to make money online? What are the ways? How much money can I make? Can I become a millionaire overnight? Is it possible to be a successful home business owner? These are some of the questions which instantaneously come to mind when we think about this subject. We will try to look at the probable answers to some of the questions mentioned above.

At the outset, I would like to say that there is no easy money that can be made anywhere in this world. But I will add that there are endless financial possibilities that can be enjoyed by a home business owner through the endless ways to make money online. If I want to list all the ways to make money online here in this article, I run the following risks:

• I will either run out of words or
• I will run out of time or
• My patience will give way or
• By the time I finish writing, some new ways of building wealth online would have been found out.

So, I will just mention some of the popular and tried out ways in which you can build true income. These are:

1. Trade online in stocks and currencies.

2. Write and publish a Kindle eBook.

3. Sell your articles, stories and videos.

4. Review music, products or websites for money.

5. Start your own website and earn money through Affiliate marketing and Google AdSense.

6. Become an e-Tutor.

7. Sell your notes if you are a student.

8. Freelance in the field of your core competence or hobby.

9. Join the YouTube Partner Program by uploading videos.

10. Buy and sell domain names online.



I want to mention that there is no way known to me by which you can become a millionaire overnight. The amount of money you make will depend on the way chosen by you and the amount of time and effort put in to make it a successful venture.

Developing an app is an accomplishment. With so much time and effort involved in the entire process of development, test and launch, devising an effective marketing strategy would be the last thing in the mind of a developer.

In the App market, there exists the 'problem of abundance'. With a surge of mobile apps in various app stores, success is not guaranteed even if your newly developed app has 'everything' in it. This is further aggravated with the high failure rate of various nicely developed apps at the app stores. The truth is, no matter how fantastic your app is, a solid marketing strategy is what ultimately sells it. The marketing of 'promised value' can act as a key differential.

It is essential to create a marketing plan before the launch for promotion and brand awareness. After all nobody is going to download an app that doesn't s have buzz around it.

What is the strategy to create the marketing buzz?

1. Promotion Before Launch: Even before the launch of the app, various promotional content should be finalized - content development, reviews by various influencers, opinion makers and bloggers and banner designing for advertising, news releases, etc. Correct medium (portals and publications) can guarantee that the promotion is targeted to the right audience. This is facilitated by making an online presence through social media networks. Demo testing with a target group spreads awareness amidst the right audience.

2. Optimizing the App: Optimizing the app to search engine by providing the correct keywords in its title and description is important so that users can locate it easily. App optimization during the development process should be an essential step for discoverability in search query at the app store. (1)


3. Releasing Unique Features Early: To grow a user base, it is essential to release early, which draws investor attention. Releasing the primary features would help early adoption - setting the stage for growing user base in the future. Enabling a social sharing facility can further lead to enhancing user base. Adoption is typically fast if a unique feature is introduced at an early stage. For example a messaging app that has the capacity to target 50 or more people at time would attract interest. (2)

4. Get Discovered: With a plethora of apps in the same market segment you are operating, at the highest frequency is essential to make your presence felt. The audience wants to know that how your app makes their task easier and that is ready to be downloaded. Create a landing page and an email subscription option for the app. Focus should be to create awareness to drive traffic to the page. A multi-channel marketing strategy such as email marketing, banner advertising, and viral marketing can help promote apps across various channels. To garner maximum visibility the marketing process should continuous.

5. Make Users Your Marketers: Attaining the top position in the chart is difficult but once achieved, users can act as the marketer for your 'great app'. Users can use the shareable features of the app to spread brand awareness among friends. They can use the app to share content, and social media to create the buzz around the app. Relationships can be forged through the shareable aspect of the app. Social media can be used to create profiles of the targeted users who can be engaged and re-engaged through content, value description, offers, and feature capabilities. Once convinced your true marketers do the viral marketing for the app. (4)

6. Revenue Model: It is essential to develop clarity over the revenue sourcing model. The most appropriate revenue model should be chosen. The app can be a paid app or an initially free and chargeable later on. The various monetizing sources of the app that can be explored include purchase options, advertisements, subscriptions, and product/service selling.

7. User Retention and Engagement: Retaining customers can be just as difficult as acquiring them. Push notifications serve as a source of user engagement. A solid user experience is essential to engage and retain customers. Feedback on user experience through ratings and reviews on the app page/app store are definite ways to boost credibility, retain existing customers, and acquire more. Allowing people to contact directly from the app through a mail or social media can help build engagement. Any negative review about a bug, problem, crash or additional feature requirement should be sorted immediately. Successful handling of user request leaves a happy customer and leads to positive reviews. (5)


Positive reviews increases app credibility as people download apps with higher positive recommendations.

Well planned pre-launch promotion, precise optimization, releasing unique feature early, enhanced discoverability, viral marketing, and positive review through high credibility are some of the killer strategies to fight competition and top the charts in the app market.

References

(1,2) Kimbrell, Gideon. "Five Killer Marketing And Distribution Strategies For Your App." 18 July 2014. Forbes Website. 19 February 2015
(3) Dholakiya, Prateek. "3 Strategies for Winning In the Hyper-Competitive Market for Apps." 6 February 2015. Entrepreneur.com. 19 February 2015
(4) "The iOS app Marketing Strategy Guide." Apptamin.com. 19 February 2015
(5) "Marketing your new mobile app." 10 October 2014. Smart Insights.com. 19 February 2015 

Designing any type of online website or blogging site can be a simple task if common mistakes are avoided. Without effective guidelines, it is easy to render a website that is both difficult to use, and extremely unattractive. With proper guidance, you can easily create a website design that is ideally suited to the purpose of your site while making it an experience that is both productive and pleasant.

Effective Content

Proper website design is not just creating something that is visually appealing, but also provides effective interaction as well. The purpose of quality and effective web design is to display the contents of the site to its best effect. To be effective at that, it must be designed in such a way that it retains the focus throughout the entire creative process.

Without it, the site can easily lose its aesthetic appeal or function because it is challenging to navigate. Web designs that are highly effective automatically enhance the site’s content along with the online user experience, instead of detracting from these basic needs.


The Layout

Layout of the website is crucial. In fact, layout is its central component. An effective web designer will use proper HTML structures and CSS (cascading style sheets) to create the site. Proper layout will have the necessary flexibility so that the design process remains consistent, no matter what the size or shape monitor or device is being used by the online visitor.

A part of the overall process of quality website design is selecting the best layout that strikes an effective balance between creating a site that is not dull or boring, while providing the ultimate user experience that is easy to interact with, and intuitive to understand.

The Navigation Process

Navigation is also another crucial component in the website design. It has intuitive links and menus, and is simple to understand and utilize. Quality navigation does not overload the online visitor with information, but simply assists the online visitor in helping them locate the information they need to solve their problem.

Effective Media

Webpages from 15 to 20 years ago were basic pages build with nothing more than text. However, today webpages are filled with all different types of media including text, video, imagery, audio, and a variety of multimedia components including animation. The designer that effectively incorporates each component into the website will have a major impact on the site usability. This includes choosing the right sizes and formats of each media used on the site.

As an example, online visitors tend to shy away from any page that utilizes huge amounts of text. If your site requires the display of a lot of text, it needs to be broken into smaller chunks to minimize the overwhelming effect. Other multimedia items that tend to be large in size also drive away online visitors, especially on small screens of mobile networks.

Coming up with creative website design does not need to be a challenging task. However, by avoiding the obvious, and incorporating the quality layout with good content and navigation, it is easy to keep create an effective website.

Social media networks including Facebook and Twitter can assist your company in maximizing the presence of your brand online. It allows a platform to engage the public with your company far beyond the traditional confines of a user online experience. Maintaining the company presence on the social network platforms can allow your fan base to express their appreciation for the services and products you provide.

They can show their appreciation by following your company’s micro-blogging posts (in 140 characters or less) on Twitter, or by joining your Facebook community. Effective marketing strategy using social networks can build true loyalty unlike any other marketing channels or forms.

By utilizing a well-considered strategy in social media networking, you and your company can ensure that all of your efforts online continually coordinate with your other marketing strategies. This type of strategy uses a tactic focusing on an effective and proven marketing plan, and not just follows the crowd.


The Importance of Demographic

It is an essential part of your marketing strategy to consider the demographics of your audience. You will need to find the best media that provides the optimal fit with your targeted audience. Once found, you can then strategize by developing effective tactics by using social media integration as your dominant approach to reach the target audience, capture their attention, and hold it.

The most often overlooked component to social media marketing is not having a direct and concise goal in how the company will become engaged with the target audience. However, with a well-designed plan and purposeful objectives you can establish an effective tone in your updating posts and stick with the strategy. This will help to convey your brand’s personality.

Promotional Offers

Social media marketing is an effective tool to promote the company’s special pricing or other desired offerings. However, it is also important to add quality content. Simply filling social media networking sites with “buy it now” messages can turn off even the most loyal customer. It is best to utilize social media marketing tools without the targeted audience feeling as though they are being advertised to. It is important to match the company’s actions with the wave it the online visitor wants to interact specifically with the brand.

Measuring the Success

Before getting started, it is important that you will have an effective measurement to evaluate your company’s social media site and its success. The chosen metric must be meaningful to the company brand, which might not always coincide with the strategies used by the competition.

The Benefits of Social Media Marketing

Social media marketing is an effective tool to build the strength and bonds between the customer and the company. It requires small ongoing contributions, quick ideas and continuous updates to keep the customers fully engaged. Never attempt to overload any social medium with anything other than what the customer wants.

It is imperative to find effective ways to keep the customers fully engage with your brand. Doing so can be highly productive to the company, and increase its profits and success.

The key to search engine optimization these days is to not worry too much about it. As soon as you appear to be writing too much for search engines, and too little for real people, those search engines are going to lose interesting in your site.

There is a very fine line between optimizing a website and filling it with spam. Google isn't a fan of spam anymore.

In 2013, it wants to see users engaging with your site and returning if possible, it doesn't just care how many links there are pointing to your site. It wants quality.

You can still put keywords in your titles and opening paragraphs, and you can still use the odd keyword "alt tag" on your images, but the days of worrying about meta tags, keyword density, and back-links are done. I personally have dozens of page one rankings for my sites and have never filled in a meta box.

What You Can Do



Here's what I would do if writing a new post on my site:

- Choose a keyword as the title/topic of my post. It 100% has to make sense. "Best fishing spot beach miami" isn't going to cut it.

- Put that keyword naturally in the first paragraph of my post.

- After that, forget about the keyword and just write the article as well as possible.

- Share the post with my social networks, Google+, Twitter etc. Encourage interaction and shares.

- Move on to the next post and repeat the process.

Does that sound simple? It is! That is as "optimized" as your sites need to be these days.

You can still use SEO plugins but just  fill in the titles only, don't worry about cramming keywords into them, in fact, this can actually hurt your site's rankings.

If you aren't comfortable writing articles, you can always outsource them to others. Give them instructions about keywords and let them go ahead and write it. Don't bother using article "spinning" techniques or other lazy techniques, Google is most likely smarter than you and knows every trick in the book.

Don't bother trying to trick it, embrace it and write good quality content.

Be Patient

Sometimes, when rankings don't appear over night, you might find yourself wondering if you have done something wrong, or what you could do to make an improvement. In all honesty, all you could do to improve is just to ignore your rankings.

If you are doing a good job writing, they will come sooner or later, there is no doubt about that. You have to earn them in 2013, but the good news is, you are no longer competing with millions of "cheaters", Google has taken them out of the game already.

Search Engine Optimization could not be simpler these days. There are those who will point out that you need a sound strategy and a solid campaign, but they are most likely trying to sell you their services. You don't need to listen to them anymore, just concentrate on your content.

One of the biggest challenges that face web site owners is trying to traffic to their websites. This is usually achieved by getting the best possible ranking with the search engines, which comes down to trying to get onto the first page of Google or the other engines such as Yahoo and Bing.

It’s important to understand if you are promoting a popular product or services you may have hundreds if not thousands all competing for that same spot. For you to get the edge over the competition you need to do some fine-tuning of your site with search engine optimization. This is not as complex as it sounds and the steps below can give you some guidelines to improving your site to get some search engine attention.


Step 1: Check the layout and design of your website

Whilst you may think you have an impressive looking website, it could also be at the root of your problems. Does your copy start half way down the page, making it more difficult for the search engines to grasp what your site is about? Have you got bloated over sized graphics that make your page slow to load or too much white space between the lines? It’s not difficult to tweak your pages to get them right.

Step 2: Have you placed your keywords strategically through your website?

Keyword stuffing can be detrimental to your site but so can lack of keywords.  It’s no longer good enough just to put your keywords in the title and meta tags, you need to have a certain percentage placed appropriately within your copy and articles. Your critical keyword is ideally to be found in your first paragraph of text, and should also be used in headlines and in your hyperlinks.

Step 3: Text links and site maps

To get your site recognized and positioned you need to make sure that all of your pages are being found by the web spider when it crawls your site; which means you need to get your site indexed correctly. It’s important to include a site map in your website that shows all the links to your inner pages.  Another good habit to get into is creating a navigation menu with text links, these are a lot easier for the search engine robot to follow and identify all your pages. On page search engine optimization is just as important as off page.

Step 4: Backlinks – Quality vs. Quantity

When you are trying to position yourself a highly competitive category you will need quality backlinks to your site, preferably PR 6 & 7 when you can get them.  You will find that when you have good content in your site others are willing to link to you as it provides credibility for their own sites.

But this can take time to build up, in the meantime you can actively search yourself and start requesting links, the more the better. Don’t overlook that quality will outdo quantity any day in terms of getting your site a better ranking.

Step 5: Keep up to date with search engine rulings

Search engines change their rules quite frequently and it is important to keep yourself up to date. This isn’t as hard as it may sound, there are numerous forums and blogs on the net that regularly post information on the latest changes.

Subscribe to informative newsletters or join relevant forums so you always know what changes are in the wind.

Search engine optimization (SEO) can be complex, but following these few simple steps provides the basics for getting started.