3 Ways Of Creating An SEO Friendly Infinite Scrolling Page
Infinite scrolling pages are pages that allow users to scroll infinitely at the bottom of the page. Here the pages load more content as the user scrolls thus providing the user with never-ending amount of materials.
Although infinite scroll pages provide users with a lot of content, their main flaw is that they are not SEO friendly. The good side is that there are some measures that you can take to ensure that the pages become SEO friendly. Some of the measures that you should take include:
Including a sitemap
A sitemap is a list of pages that are in a website. The map is usually in XML format. In most cases, if the content that you are loading is separated into various units that have their own URLs, Google bots may be unable to find the content unless it's linked in a specific spot on one of the already-indexed pages.
When you include a sitemap you let the crawlers know about the full list of pages that are available in the website and as a result increase the ranking of the pages.
Creating a URL structure that accommodates infinite scroll
The URL that you use should be able to maintain the sequential nature required for an infinite scroll page. When creating the URLs you should be careful and avoid using relative-time based URL parameters. This is because using the parameters adds chronological complexity that reduces the SEO value of a page.
You should also avoid using code-based language in the URL. Avoiding code language aids in preserving an enhanced user experience. To be on the safe side you should use human language in your URLs. This is because the human language works best for both users and crawlers.
Using pushState
PushState is a HTML5 method that dictates how the loading process will take place. The method draws from the state object and the URL to load the content in the format defined by the pagination. Experts say that pushState tells the browser what to load and display.
If you want to modify your history, you should use replaceState. ReplaceState responds to the scroll actions and allows the users to scroll backwards and views the pages that were loaded in the pagination history.
These are some of the ways in which you can make infinite scroll pages SEO friendly. You should note that infinite scrolling is one of the many options of improving user interaction and retention; however, it's not ideal for every website. The design can work or fail to work on your website depending on what you want to achieve.
Although infinite scroll pages provide users with a lot of content, their main flaw is that they are not SEO friendly. The good side is that there are some measures that you can take to ensure that the pages become SEO friendly. Some of the measures that you should take include:
Including a sitemap
A sitemap is a list of pages that are in a website. The map is usually in XML format. In most cases, if the content that you are loading is separated into various units that have their own URLs, Google bots may be unable to find the content unless it's linked in a specific spot on one of the already-indexed pages.
When you include a sitemap you let the crawlers know about the full list of pages that are available in the website and as a result increase the ranking of the pages.
Creating a URL structure that accommodates infinite scroll
The URL that you use should be able to maintain the sequential nature required for an infinite scroll page. When creating the URLs you should be careful and avoid using relative-time based URL parameters. This is because using the parameters adds chronological complexity that reduces the SEO value of a page.
You should also avoid using code-based language in the URL. Avoiding code language aids in preserving an enhanced user experience. To be on the safe side you should use human language in your URLs. This is because the human language works best for both users and crawlers.
Using pushState
PushState is a HTML5 method that dictates how the loading process will take place. The method draws from the state object and the URL to load the content in the format defined by the pagination. Experts say that pushState tells the browser what to load and display.
If you want to modify your history, you should use replaceState. ReplaceState responds to the scroll actions and allows the users to scroll backwards and views the pages that were loaded in the pagination history.
These are some of the ways in which you can make infinite scroll pages SEO friendly. You should note that infinite scrolling is one of the many options of improving user interaction and retention; however, it's not ideal for every website. The design can work or fail to work on your website depending on what you want to achieve.
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