Sometime last year, a cousin of mine came hurriedly claiming that a single missed call could help Anna Hazare in his anti-corruption drive. The idea was to garner enough support from the people so that they could pressurize the government to accept the Lokpall Bill. Having spent donkeys years in the field of mobile marketing, I could do nothing but smile at his naiveté. Missed call marketing is one of the many strategies used by marketing to gather attention among the public.


SMS marketing is one of the best ways to promote products and services that are provided by any business. Today businesses no longer rely on traditional media for the sale of their services. Sending bulk SMSes is a cost efficient marketing tool for present day businesses. Mobile marketing is available in various forms and applications which simplifies the sending and receiving of promotional messages. The whole process is rendered quick and convenient. In the world of marketing, it is advisable not to be slow as if you miss a chance once, you miss it forever.

The bulk SMS software targets thousands of thousands of customers and it can be installed in the systems for streamlining the process. If you are to target so many customers with a single business message, it is not easy to manage things. The SMS software sends out SMSes in bulk to multiple audiences within a short span of time. This is why it is important for a business to know its clients who can be accessed through the database and receive the message with a single click. This would have otherwise been a complicated task.

Through this form of SMS marketing, companies can save huge costs which they would have otherwise had to pay the marketing and advertising agencies.The SMS software makes use of a short code which is also known as a short number. Short codes are special telephone numbers which are comparatively shorter than the full telephone numbers and are used for addressing MMS and SMS messages from the fixed phones or mobile phones of a certain provider. By sending bulk SMSes, you can simplify the marketing procedure of businesses across the world.

Marketers need to go for innovation in their techniques and the SMS marketing process is simply successful. People carry their mobile phones wherever they go and this growing trend has attracted the attention of marketers who want to cash in using bulk SMS services. With the software, you can send unlimited SMSes to the targeted audience which bridges the gap between the end user and the business providing these services. It takes the business to a new high. Consequently, the operations are improved and this translates into better revenues.

In the increasingly competitive world, businesses can thrive only by adopting competitive marketing strategies. Do not ignore the bulk SMS software which offers instant feedback.