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Mobile has revolutionized the entire IT industry during the past few decades. It has become a center of discussion for businesses owing to its power to increase sales substantially. Mobile apps are being used by individuals as well as employees for accomplishing various tasks. Enterprise applications have gained popularity off late for bringing together the entire workflow.

Organizations wish to implement mobile solutions that have a two ways effect. One is they must be able to enhance business growth. Two is the application must be utilized by the target user base readily without any hassles. Companies are now focusing on investing more in sales technology. However, prior to jumping into the sea of mobile solutions, it is essential to understand its importance. It is important to know how it will help your users.

Despite the novel technologies introduced to help customers communicate with sales force, target or prospective customers always prefer to have personal communication with sales people. However, it has been viewed that direct interaction derives the desired results only if the sales person is offering information which the customer cannot derive solely. The way technology can power a sales person, it can also provide a plethora of information to buyers. Focus must be placed of customer's buying cycle.

Organizations, thinking to go for mobile apps development, to empower their sales team should consider the following steps in advance.


Consider The Sales Field

To truly come up with a solution which can drive your sales team to achieve more targets and perform effectively you must consider the challenges that they may be facing out in the field. You must understand the hindrances they face on a routine work day. This will give you clear idea about your requirements to be fulfilled by the application and also the mobile apps development company you wish to hire.

Creative Design

Implementing new technology successfully requires you to create a user-friendly interface which urges the end user to interact. Change is always met with resistance. Sales team always has a clearcut process and specific tools. If the mobile solution, you are going to implement, is going to make things complex, sales team may not embrace the solution for a long time. User experience is critical to the success of the application. A simple and intuitive solution which is akin to previous sales tool can help you implement the new application successfully.

Be Just and Fair

No matter which device or program is promoted by the organization, user mobile device should be considered important. If most of the sales force is using iOS then it is wise to go for an iOS sales enablement application rather than an Android application.

Provide a Holistic Solution

A sales enablement solution should help a sales person to complete the entire sales cycle. Right from getting in touch with or reaching the target customer to completing a sales call, a sales application should cover everything. A sales person may require a number of things for providing info to the customer. A holistic solution is one that powers the sales man with all that is required to close a deal. The solution must be in tune with the current sales methodology and deliver high value. The entire sales cycle must be evaluated and then instilled into the mobile solution you are going to offer.

Testing

Testing the solution before it is launched can help you identify bugs and clear them. Also, it helps in enhancing the current design. Observing users using the application can also give some insights into any needed changes. Testing the prototypes and initial versions of the application with few members of the sales team can help you understand if the design and features are perfect.

Knowledge is power - this is indeed true, most especially with today's competitive market arena. Enterprises that know more about its market along with its customers will certainly have an advantage over its competitors. But the main question is that how can certain companies secure revenue-generating information?

With today's advancement in technology, such goal can actually be achieved through Customer Relationship Management or CRM software. This covers a very wide range of applications as well as software that will enable companies to obtain business information, to automate marketing, sales & marketing support, to manage customer data & interaction, and to manage supplier & partner relationships and employees. Certainly this tool will greatly help you with your business operations. It will ensure excellent customer relations, and most importantly, help you achieve the success of your business.

Things To Consider When Choosing The Best Solution



Today, it is quite difficult to distinguish the best software from an inferior solution. But experts say that there are indeed tips you can employ so you can get the best.

A solution that will work seamlessly even if your business evolves will indeed allow you to boost customer services, lessen costs, and increase profits. Experts highly emphasized that the best CRM will not just be very scalable but likewise customizable. As your business grows, your customer support & data, sales and marketing requirements will definitely expand. In fact, you might even need to implement changes as your business discovers valuable data. Be reminded that if you choose the wrong software, you might end up spending a lot. Of course, you would not want this to happen.

Apart from that, the best solution will also be manageable. This further means that your staff will find it very easy to use. An application that will necessitate only the expertise of a programmer is indeed not a wise choice. When you staff cannot use it or perhaps refuse to use it since it is very complex, then it won't deliver great value to your venture. Though you can ask them to attend training, this will require sufficient time and money. Thus, it is advisable that you opt for a CRM solution that is very easy to use. And for you to determine its usability, consider asking your supplier for a trial. Allow your employees to it and get their feedback.

Another factor to consider when choosing the best solution is deployment. You must purchase the software only from a reliable provider and run it on-site or perhaps access it through cloud service. You must be aware that solutions that will offer multiple options for deployment will provide you flexibility. It is also highly advised that you obtain such solution from a leading source of IT solutions. With reliable and trustworthy providers, you are guaranteed that your investment is worthwhile. More information mentioned here.

Developing an app is an accomplishment. With so much time and effort involved in the entire process of development, test and launch, devising an effective marketing strategy would be the last thing in the mind of a developer.

In the App market, there exists the 'problem of abundance'. With a surge of mobile apps in various app stores, success is not guaranteed even if your newly developed app has 'everything' in it. This is further aggravated with the high failure rate of various nicely developed apps at the app stores. The truth is, no matter how fantastic your app is, a solid marketing strategy is what ultimately sells it. The marketing of 'promised value' can act as a key differential.

It is essential to create a marketing plan before the launch for promotion and brand awareness. After all nobody is going to download an app that doesn't s have buzz around it.

What is the strategy to create the marketing buzz?

1. Promotion Before Launch: Even before the launch of the app, various promotional content should be finalized - content development, reviews by various influencers, opinion makers and bloggers and banner designing for advertising, news releases, etc. Correct medium (portals and publications) can guarantee that the promotion is targeted to the right audience. This is facilitated by making an online presence through social media networks. Demo testing with a target group spreads awareness amidst the right audience.

2. Optimizing the App: Optimizing the app to search engine by providing the correct keywords in its title and description is important so that users can locate it easily. App optimization during the development process should be an essential step for discoverability in search query at the app store. (1)


3. Releasing Unique Features Early: To grow a user base, it is essential to release early, which draws investor attention. Releasing the primary features would help early adoption - setting the stage for growing user base in the future. Enabling a social sharing facility can further lead to enhancing user base. Adoption is typically fast if a unique feature is introduced at an early stage. For example a messaging app that has the capacity to target 50 or more people at time would attract interest. (2)

4. Get Discovered: With a plethora of apps in the same market segment you are operating, at the highest frequency is essential to make your presence felt. The audience wants to know that how your app makes their task easier and that is ready to be downloaded. Create a landing page and an email subscription option for the app. Focus should be to create awareness to drive traffic to the page. A multi-channel marketing strategy such as email marketing, banner advertising, and viral marketing can help promote apps across various channels. To garner maximum visibility the marketing process should continuous.

5. Make Users Your Marketers: Attaining the top position in the chart is difficult but once achieved, users can act as the marketer for your 'great app'. Users can use the shareable features of the app to spread brand awareness among friends. They can use the app to share content, and social media to create the buzz around the app. Relationships can be forged through the shareable aspect of the app. Social media can be used to create profiles of the targeted users who can be engaged and re-engaged through content, value description, offers, and feature capabilities. Once convinced your true marketers do the viral marketing for the app. (4)

6. Revenue Model: It is essential to develop clarity over the revenue sourcing model. The most appropriate revenue model should be chosen. The app can be a paid app or an initially free and chargeable later on. The various monetizing sources of the app that can be explored include purchase options, advertisements, subscriptions, and product/service selling.

7. User Retention and Engagement: Retaining customers can be just as difficult as acquiring them. Push notifications serve as a source of user engagement. A solid user experience is essential to engage and retain customers. Feedback on user experience through ratings and reviews on the app page/app store are definite ways to boost credibility, retain existing customers, and acquire more. Allowing people to contact directly from the app through a mail or social media can help build engagement. Any negative review about a bug, problem, crash or additional feature requirement should be sorted immediately. Successful handling of user request leaves a happy customer and leads to positive reviews. (5)


Positive reviews increases app credibility as people download apps with higher positive recommendations.

Well planned pre-launch promotion, precise optimization, releasing unique feature early, enhanced discoverability, viral marketing, and positive review through high credibility are some of the killer strategies to fight competition and top the charts in the app market.

References

(1,2) Kimbrell, Gideon. "Five Killer Marketing And Distribution Strategies For Your App." 18 July 2014. Forbes Website. 19 February 2015
(3) Dholakiya, Prateek. "3 Strategies for Winning In the Hyper-Competitive Market for Apps." 6 February 2015. Entrepreneur.com. 19 February 2015
(4) "The iOS app Marketing Strategy Guide." Apptamin.com. 19 February 2015
(5) "Marketing your new mobile app." 10 October 2014. Smart Insights.com. 19 February 2015 

There are two types of Oracle applications training - system training and process training.

System training covers the basic functionality of the application, what I can form and function. A user will get introduced to the different screens they will encounter and the basic functionality provided by the application. The training topics tend to be general and built around the functionality available. System training is OK is you just want to get a feel for an application, but really doesn't convey how the applications is used in the business environment.



Process training requires the instructor to cover and use Oracle applications functionality as it is encountered during the business process. Another words, the process drives the direction of training.

You can tell when you are in system training because the topics and agenda have a top down approach according to the menu driven application. Many instructors start with the layout of the screen, then the main menu options starting with File, Save, Print, etc. and finally creating and editing information. But there is no connectivity between the steps. It's as though you are learning a bunch of disconnected unrelated topics. Users with a strong applications background can connect the dots easier than typical end users. System training can be great for technical users. This type of training design generally requires more data seeding as the exercises do not feed off one another.


With process training, the topics are tied sequentially to each other. For example, with Oracle Purchasing training, you would first cover the topic "Creating a Requisition" before you covered the topic "Creating a Purchase Order from an approved Requisition". By following the standard business process during training, the tasks are now related to each other instead of being disconnected tasks. Process training is usually accomplished by staging the tasks sequentially in the order they would happen during the normal business cycle.

This type of training design generally requires less data seeding as each exercise is built on using the data from a previous exercise. If planned correctly, the Purchasing exercises can be built on to the iProcurement exercises and the Payables exercises can be built on to the Purchasing exercises.



In addition to less work setting up the training environment, by connecting the exercises around a business process, students easily apply the tasks they are learning to their real world daily activities. Process training is the simplest way to communicate day in the life of training.

So how can you ensure that your business survives and flourishes in this race to get noticed? How can you ensure that your brand's identity remains distinguishable?

The answer to this lies literally on your hands! Confused? Don't stare at your palm, I am not checking horoscopes. See the mobile phone that you hold? Like you, millions of others may probably be holding their respective phones this very moment. They may be communicating with each other using messengers apps, using social media apps like Facebook, Twitter and YouTube. Also, they may be doing shopping using certain special "mobile apps".

Now that is your answer; a mobile application highlighting your brand name. So what is this application? It is simple, an application that can be installed on mobile devices, with internet access. A single app for your business can increase sales manifold. Yet, an app may have its own distinctive purposes and features. An individual mobile app can be designed for each of your products and services.


Fine! You have the idea and an urge to design a mobile application. So what do you do next? What do know about it? Even if you have the programming knowledge, how do you make it look professional? For this, you go to a mobile development company!

The first thing you will be asked to decide is if you wish for a native app of a specifically a mobile web app.

Native App

A native app is meant for a particular mobile phone, tablet or mobile device. It is installed directly in the device at the time of manufacturing. However, they can also be acquired from the websites of phone manufacturers or online market places such as the App Store and Google Play.

The development process for these apps are unique to each mobile device. The normal programming languages used to design such apps are Java (Android), Objective-C (IOS), and Visual C++ (Windows Mobile). The standard development kits are normally provided by the manufacturers of the device.

Mobile Web App

A mobile web app indicates an internet enabled application that can be downloaded through the mobile device's default web browser. They need not be installed and are only temporary apps. Each of these applications have their own distinctive features. This app does not need any standard development kit.

A mobile application development company will take your choice and design an app idealistic for your brand. Precaution should be made to not create an app that already exists in the market. Originality is a big factor that makes a firm extremely successful, while leaving its competitors behind.

In this article I take a brief look at how the operating system(OS) deals with files.

Definition

Its a collection of data that normally is stored on a secondary storage device such as a hard disk or floppy diskette.

The operations performed on them

An OS must provide a number of operations associated with files so that users can safely store and retrieve data.


Typical operations are

Open

Close

Create

Copy

Rename

List

In addition, operations on single data elements within a file are supported by

Read

Write

Seek

File Control Blocks

File control blocks (FCB), sometimes referred to as file descriptors, are data structures that hold information about a file. When an OS needs to access a file, it creates an associated file control block to manage the file.

The structure of the file control block differs between operating systems, but most file control blocks include the following parts

Name

Location on secondary storage

Length

Date and time or creation or last access

Naming

Each OS uses a specific convention or practice for naming them.

MS-DOS Uses eight character names, a dot, then a three-character extension that denotes the type of file. Filenames are not case-sensitive.

UNIX Filenames can be up to 254 characters long and are case-sensitive.

Windows Filenames can be up to 255 characters long and are not case-sensitive.


Types

Types refer to classifying the content of the file, such as a program, text, executable program or data.

In Windows operating systems, the type is derived from the filename extension. Typical types and their extensions are

Extension

Type

.bas

basic source program

.c

c source program

.dll

system library

.doc

Word document

.exe

executable program

.txt

text


Windows associates applications (programs) with specific types. For example, the default application that opens to process a type.txt is the Notepad editor.

How an operating system keep track of files

The hard disk is comprised of a large number of sequentially numbered sectors. As files are created, free sectors are allocated to hold the its contents and marked as allocated.

To keep track of the sectors and whether they are allocated or free, and to which file they belong, the OS maintains a number of tables.

Root file system

When the OS is first installed, it creates a root file system on the disk that specifies how many sectors are available and how they will be allocated.

The root file system is a table of entries like a directory. In general, this is a fixed size, and once full, no more entries can be added.Each entry can be either a file or another directory table.

The Root file system entry

This is highly operating system specific, but an entry might look like,

Name

Beginning cluster number

Length in bytes

Type

Creation date and last modified right

permissions (an access control list)